Shawn M. Brown
Chiefs of Staff are force multipliers across all areas of the business. Having the right strategy and culture is not enough: we also navigate uncertainty and risk while getting things done.
Execution makes the difference.
It requires a winning combination of people, priority, policy, and performance.
Force Multiplier
Chiefs of Staff are force multipliers across all areas of the business. Having the right strategy and culture is not enough: we also navigate uncertainty and risk while getting things gone. Execution makes the difference. It requires a winning combination of people, priority, policy, and performance.
People
Honor and combine the talent, expertise, and lived experiences of individuals in cross-functional and multi-cultural teams whose collaborative efforts achieve breakthrough performance even in cases when members view each other as rivals.
Priority
Narrow the focus on the fewest number of goals with the highest potential impact on accomplishing desired outcomes when emerging ideas do not have boundaries but resources do.
Policy
Define the opportunity for change, collaboratively formulate policy alternatives based on mission and values, determine effective policy and corresponding procedures to achieve organizational goals, and conduct ongoing evaluation with periodic reviews.
Performance
Act on lead measures of desired outcomes, deliver strategic and competitive intelligence that guides decision making, and transform systems with next-generation, technology-enabled solutions.
Experience
SUNY Westchester Community College
I design strategy frameworks and lead execution on programs that improve student outcomes and organizational effectiveness. My influence is evident in mentoring high-performance teams, coordinating senior leadership professional development, deploying methods for continual process improvement, managing strategic planning and business intelligence, building productive relationships with diverse constituents, and serving as a trusted, confidential advisor to the President on a wide range of issues.
Northeast Ohio Council on Higher Education
I devised strategy, supervised programs, assessed outcomes, managed operations, and raised $2 million in support of workforce-relevant talent development programs linking college students to careers. NOCHE achieved national acclaim as the Talent Dividend Million Dollar Prize winner for increasing college degree production in Greater Akron by 20% in four years. NOCHE spurred economic development by engaging business, philanthropic, community, educational, governmental, and not-for-profit organizations to raise postsecondary educational attainment in 23 counties including about 40 colleges and universities.
Ruffalo Noel Levitz
I strategized on direct marketing with 11 university clients: each engagement was about one month to develop parameters for name buys using predictive analytics and institutional research, and subsequently compile marketing campaign outcomes reports and corresponding evaluations.
Hiram College
I devised strategy and led execution that increased the number of entering undergraduate students by 50% while meeting academic profile and net tuition revenue goals. My contributions included advising new first-time, transfer, and adult students; leading direct marketing and student search campaigns utilizing predictive analytics, strategic prospect list development, variable-data printing, and personalized online communications; and integrating college-wide graphic identities and marketing communications.
PlanSoft Corporation
I participated in project teams on technical issues; provided feedback to senior programmers on the design specifications of systems; and tested, verified, and documented applications as they were developed.
Education
Northeastern University
Ed.D.
Thesis: "Organizational adaptation to the rapidly changing external environment: A case study of strategic marketing at Notre Dame College in Ohio"
Drexel University
M.S.
Primary concentration: administration and organizational management; secondary concentration: institutional research and planning.
Thesis: "Integrated communications and marketing in a technology-savvy and information-saturated environment: Developing a new plan for Hiram College"
Hiram College
B.A.
Major: political science; minor: computer systems management.
Speeches
Panels
Success on Campus & Beyond: Connecting Higher Education & the Workforce, StriveTogether’s Post-secondary & Career Success for Every Student Convening (May 2015); Increasing College Completion for Economic Competitiveness, Northeast Ohio Career College Forum on Economic Development (October 2013); Paying Interns, WCPN’s The Sound of Ideas (June 2013); Cultivating Employer Relationships for Internships and Co-ops, Ohio Cooperative Education Association 2013 Annual Meeting (May 2013); Northeast Ohio Panel on Collaboration for Workforce Development, U.S. Senator Robert Portman’s Ohio Jobs and Workforce Development Summit (April 2013); The Regional Movement in Northeast Ohio, The Center for Community Solutions’ 2012 Human Services Institute (May 2012).
Conferences
Leading from the Front, National Talent Dividend Meeting (April, 2014); Connecting Classrooms and Careers: Lessons From a Regional Internship Program, Ohio ACT Conference (January 2014); Leading Regional Collaboration to Increase Postsecondary Attainment, OASFAA/OCAN Annual Conference (December 2011); Reconsidering Recruitment Communications: A Case Study on the Integration of Data, Technology, Staff, and Culture, CASE District V Conference (December 2009); Re-Inventing Recruitment Communications in a Data-Driven and Technology-Savvy Environment, Hobsons EMT Conference (July 2009); Playing Moneyball on Campus: A Case Study on the Integration of Data, Staff, and Culture, Noel-Levitz National Conference (July 2008).
Keynotes
Raising college completion with online, high tech approaches, Drexel University National Distance Learning Week Celebration (November 2014); DeVry and You, DeVry University Commencement Address (June 2014); Hiram and You, Hiram College Weekend College Senior Dinner (May 2014); Talent Development Through Hands-on Learning with the Forging Industry, Forging Industry Association Fall Meeting of Members (October 2011).
